ABOUT
Reach women as they prepare for baby
Countdown reaches moms-to-be at the OB/GYN office, an optimum environment to raise brand awareness among expectant women who will shortly plan their baby registry. Countdown celebrates the joy, excitement, and anticipation of pregnancy and helps women revel in this vital life stage. From preparing for baby to understanding what happens during labor and delivery, the magazine shares expert advice and offers friendly support. Our ultimate goal: to help expectant moms get ready for childbirth and motherhood so they can enjoy the count down to the big day—and welcome their newborns—with calm and confidence.
The opportunity
A product sample or informational brochure in the polybag paired with an ad in Countdown magazine provides advertisers with a unique opportunity to form a lasting impression of their brand. It is the perfect place to reach expectant moms right before a key purchasing period begins.
2023 EDITORIAL CALENDAR
SPRING/SUMMER 2023 WILL ALSO FEATURE A SPECIAL GREEN PARENTING SECTION! INQUIRE FOR MORE DETAILS.
WHAT’S HOT
Top maternity styles; co-ed baby showers.
YOUR BODY
Relief for your aching back; the skinny on weight gain.
YOUR BABY
What he’s up to while he’s in your belly.
YOUR EMOTIONS
Taming those moods; the ups and downs of desire.
MAKE WAY FOR BABY
Ideas for your nursery, registry, and more.
WHAT’S UP WITH BABY NAMES?
Current trends in baby naming.
PREGNANCY MYTHS
Setting the record straight on old wives’ tales.
PAIN MANAGEMENT
Straight talk on all your pain relief options.
THE TRUTH ABOUT C-SECTIONS
Everything you need to know, from risk factors to recovery time.
THE BIG DAY
What labor and delivery are like, plus possible twists.
MEET YOUR BABY
Why does she look so funny? We explain.
BABY BY THE NUMBERS
Fun newborn facts.
2023 DEMOGRAPHICS
Median Age | 27.7 |
Median HHI $ | $41,673 |
Parent % Comp | 37.8 |
Kids Age 0-6 % Comp | 35.4 |
Publisher-Defined Prototype.
Source: GfK MRI Doublebase 2016
2023 PRODUCT SAMPLE & COUPON CLOSE DATES
Distribution | Ad Close | Materials Due |
| March 2023 | 1/6/23 | 3/3/23 |
| June 2023 | 4/6/23 | 6/2/23 |
| September 2023 | 7/7/23 | 9/1/23 |
| December 2023 | 10/6/23 | 12/1/23 |
| Sampling pricing available upon request |
Category exclusivity available for select product groups.
Rates depend on the weight, size, quantity, and product category.
Due to a long program shelf-life, Meredith recommends that promotions do not expire until 18 months after the last distribution date.
distribution: OB/GYN Offices
sampling frequency: 4x per year
sampling quantity per distribution: 500,000
