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Reach Women as they prepare for baby

Countdown reaches moms-to-be at the OB/GYN office, an optimum environment to raise brand awareness among expectant women who will shortly plan their baby registry. Countdown celebrates the joy, excitement, and anticipation of pregnancy and helps women revel in this vital life stage. From preparing for baby to understanding what happens during labor and delivery, the magazine shares expert advice and offers friendly support. Our ultimate goal: to help expectant moms get ready for childbirth and motherhood so they can enjoy the count down to the big day—and welcome their newborns—with calm and confidence.

The opportunity

A product sample or informational brochure in the polybag paired with an ad in Countdown magazine provides advertisers with a unique opportunity to form a lasting impression of their brand. It is the perfect place to reach expectant moms right before a key purchasing period begins.

2020 & 2021 EDITORIAL CALENDAR

SPRING/SUMMER 2020 & 2021 WILL ALSO FEATURE A SPECIAL GREEN PARENTING SECTION! INQUIRE FOR MORE DETAILS.

 

WHAT’S HOT

Top maternity styles; co-ed baby showers.

YOUR BODY

Relief for your aching back; the skinny on weight gain.

YOUR BABY

What he’s up to while he’s in your belly.

YOUR EMOTIONS

Taming those moods; the ups and downs of desire.

MAKE WAY FOR BABY

Ideas for your nursery, registry, and more.

WHAT’S UP WITH BABY NAMES?

Current trends in baby naming.

PREGNANCY MYTHS

Setting the record straight on old wives’ tales.

PAIN MANAGEMENT

Straight talk on all your pain relief options.

THE TRUTH ABOUT C-SECTIONS

Everything you need to know, from risk factors to recovery time.

THE BIG DAY

What labor and delivery are like, plus possible twists.

MEET YOUR BABY

Why does she look so funny? We explain.

BABY BY THE NUMBERS

Fun newborn facts.

2020 & 2021 DEMOGRAPHICS

Median Age

27.7

Median HHI $

$41,673

Parent % Comp

37.8

Kids Age 0-6 % Comp

35.4

Publisher-Defined Prototype.
Source: GfK MRI Doublebase 2016

2021 MAGAZINE RATES & DATES

Distribution: OB/GYN Offices   |   Circulation: 2,000,000   |   Frequency: 2x per year

Magazine Issue

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Distribution

Spring/Summer 20211/14/21March 2021
Fall/Winter 20217/16/21September 2021

Four Color

Per Printing 1,000,000

Premium

Full Page$100,747--
2nd Cover$161,19138%
3rd Cover$159,17937%
4th Cover$169,26041%

2 Color

Per Printing 1,000,000

Full page$91,750
1/2 page$55,513
Rates effective January 1, 2021; all rates are gross

*Contact your Foundry 360 representative for additional rates and sizes for fractional & high impact units.

2020 & 2021 PRODUCT SAMPLE & COUPON CLOSE DATES

Distribution

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Materials Due

September 20208/31/209/7/20
December 202011/25/2012/2/20
March 20212/25/213/4/21
June 20215/26/215/31/21
Sampling pricing available upon request

 

Category exclusivity available for select product groups.

Rates depend on the weight, size, quantity, and product category.

Due to a long program shelf-life, Meredith recommends that promotions do not expire until 18 months after the last distribution date.

 

distribution: OB/GYN Offices

sampling frequency: 4x per year

sampling quantity per distribution: 500,000