ABOUT

Parents: The First Year reaches over 90% of the U.S. birth market

Distributed in maternity wards, Parents: The First Year captures the thrill of baby’s increasing discoveries and growing accomplishments. Presented as a month-by-month guide with a focus on physical, cognitive, and emotional development, the magazine is an engaging look at how newborns grow from sleepy bundles to energetic 1-year-olds.

The opportunity

The magazine’s unique month-by-month format offers targeted ad positioning in the month most relevant to your product message. Maximize your brand’s connection by including literature or product samples in the polybag.

2020 & 2021 EDITORIAL CALENDAR

Spring/Summer 2020 & 2021 will feature a beauty section! Inquire for more details.

 

MONTH 1: ALL YOURS

Looking Him Over, Weird Moves, Vision Quest, Crying Times, Sleep Patterns

MONTH 2: GETTING TO KNOW YOU

Steady As He Goes; Sounder Sleeping; Skin Deep, Making Sense, Exploring The World

 MONTH 3: Time To Play

Follow Her Lead, Dreaming of Sleep, Talking Points

MONTH 4: Growing Stronger

Moving Up, Teething Time, Sleep Cycle, Taking It All In

MONTH 5: Little Explorer

Hold Everything, Babbling On, Getting Emotional

MONTH 6: Eating Time

Spooning It Up, Taste Tests, Small Comforts

MONTH 7: Getting Around

On The Move, Routine Business

MONTH 8: Taking Action

On The Go, Handy Skills, Speaking Up

MONTH 9 – 10: Busy Bee

Tuning In, Moving Along, Speaking Up, Mood Swings

MONTH 11 – 12: Taking Off

Up and Away, Leaps and Bounds, Independence Ahead

2020 & 2021 DEMOGRAPHICS

Median Age

31.9

Median HHI $

$40,636

Parent % Comp

78.1

Kids Age 0-6 % Comp

81.0

Publisher-Defined Prototype.
Source: GfK MRI Doublebase 2016

2021 MAGAZINE RATES & DATES

Distribution: Maternity Wards   |   Circulation: 3,000,000   |   Frequency: 3x per year

Magazine Issue

Ad Close

Distribution

Winter 202111/9/20January 2021
Spring/Summer 20212/26/21May 2021
Fall 20217/1/21September 2021

Four Color

Per Printing 1,000,000

Premium

Full Page$100,747--
2nd Cover$161,19138%
3rd Cover$159,17937%
4th Cover$169,26041%

2 Color

Per Printing 1,000,000

Full page$91,750
1/2 page$55,513
Rates effective January 1, 2021; all rates are gross

*Contact your Foundry 360 representative for additional rates and sizes for fractional & high impact units.

2020 & 2021 PRODUCT SAMPLE & COUPON CLOSE DATES

Distribution

Ad Close

Materials Due

September 20208/18/208/20/20
October 20209/16/209/17/20
November 202010/20/2010/23/20
December 202011/16/2011/20/20
January 20211/1/211/8/21
February 20211/15/211/20/21
March 20212/12/212/17/21
April 20213/17/213/18/21
May 20214/16/214/15/21
June 20215/14/215/11/21
July 20216/18/216/25/21
August 20217/16/217/23/21
Sampling pricing available upon request

 

Category exclusivity available for select product groups.

Rates depend on the weight, size, quantity, and product category.

Due to a long program shelf-life, Meredith recommends that promotions do not expire until 18 months after the last distribution date.

 

distribution: Maternity Wards

sampling frequency: 12x per year

sampling quantity per distribution: 250,000