ABOUT

Parents: The First Year reaches over 90% of the U.S. birth market

Distributed in maternity wards, Parents: The First Year captures the thrill of baby’s increasing discoveries and growing accomplishments. Presented as a month-by-month guide with a focus on physical, cognitive, and emotional development, the magazine is an engaging look at how newborns grow from sleepy bundles to energetic 1-year-olds.

The opportunity

The magazine’s unique month-by-month format offers targeted ad positioning in the month most relevant to your product message. Maximize your brand’s connection by including literature or product samples in the polybag.

2022 EDITORIAL CALENDAR

Spring/Summer 2022 will feature a beauty section! Inquire for more details.

 

MONTH 1: ALL YOURS

Looking Him Over, Weird Moves, Vision Quest, Crying Times, Sleep Patterns

MONTH 2: GETTING TO KNOW YOU

Steady As He Goes; Sounder Sleeping; Skin Deep, Making Sense, Exploring The World

 MONTH 3: Time To Play

Follow Her Lead, Dreaming of Sleep, Talking Points

MONTH 4: Growing Stronger

Moving Up, Teething Time, Sleep Cycle, Taking It All In

MONTH 5: Little Explorer

Hold Everything, Babbling On, Getting Emotional

MONTH 6: Eating Time

Spooning It Up, Taste Tests, Small Comforts

MONTH 7: Getting Around

On The Move, Routine Business

MONTH 8: Taking Action

On The Go, Handy Skills, Speaking Up

MONTH 9 – 10: Busy Bee

Tuning In, Moving Along, Speaking Up, Mood Swings

MONTH 11 – 12: Taking Off

Up and Away, Leaps and Bounds, Independence Ahead

2022 DEMOGRAPHICS

Median Age

31.9

Median HHI $

$40,636

Parent % Comp

78.1

Kids Age 0-6 % Comp

81.0

Publisher-Defined Prototype.
Source: GfK MRI Doublebase 2016

2022 MAGAZINE RATES & DATES

Distribution: Maternity Wards   |   Circulation: 3,000,000   |   Frequency: 3x per year

Magazine Issue

Ad Close

Distribution

Winter 202212/3/21January 2022
Spring/Summer 20223/21/22May 2022
Fall 20227/25/22September 2022

Four Color

Per Printing 1,000,000

Premium

Full Page$100,747--
2nd Cover$161,19138%
3rd Cover$159,17937%
4th Cover$169,26041%

2 Color

Per Printing 1,000,000

Full page$91,750
1/2 page$55,513
Rates effective January 1, 2021; all rates are gross

*Contact your Foundry 360 representative for additional rates and sizes for fractional & high impact units.

2021 & 2022 PRODUCT SAMPLE & COUPON CLOSE DATES

Distribution

Ad Close

Materials Due

November 202110/18/2110/21/21
December 202111/15/2111/19/21
January 202212/29/211/5/22
February 20221/14/221/19/22
March 20222/11/222/16/22
April 20223/16/223/17/22
May 20224/14/224/13/22
June 20225/16/225/11/22
July 20226/15/226/22/22
August 20227/14/227/21/22
September 20228/16/228/18/22
October 20229/15/229/16/22
Sampling pricing available upon request

 

Category exclusivity available for select product groups.

Rates depend on the weight, size, quantity, and product category.

Due to a long program shelf-life, Meredith recommends that promotions do not expire until 18 months after the last distribution date.

 

distribution: Maternity Wards

sampling frequency: 12x per year

sampling quantity per distribution: 250,000