ABOUT

Reach Hispanic expectant and new moms in a trusted environment

The all NEW Ser Padres magazine covers everything from pregnancy through baby’s first year. Expert advice, must-try tips from other moms, and month-by-month guides are just some of the many resources parents will find in the pages of this reliable and relatable magazine.

Ser Padres is a trusted source Hispanic expectant and new moms turn to when looking for education and inspiration on raising a healthy and happy baby. Happy reading!

The opportunity

Feature an ad page in the magazine to establish your brand as a leading resource for today’s Hispanic expectant and new moms.

2021 EDITORIAL CALENDAR

GREAT EXPECTATIONS

Get information you can trust with our ultimate guide to PREGNANCY. Topics include:

  • What to Expect: A month-by-month look at your pregnancy—both inside and out
  • Pregnancy Body Changes: Weight gain, food cravings, and tips to ease common aches and pains
  • Is It Safe? Answers to common questions about pregnancy safety
  • Gear Up: Baby registry essentials and smart splurges
  • Labor and Delivery: What to expect on the BIG day
  • Pain Management: Your options explained—natural, epidural, or spinal
  • Planning and Preparation: From packing for the hospital to planning your maternity leave
  • Pregnancy Checkups: Essential tests and questions to ask your doctor

HI, BABY!

Our invaluable BABY section covers everything new parents need to know for the first year. Topics include:

  • Major Milestones: A month-by-month guide to baby’s physical, social, and intellectual development
  • Newborn Sleep: Mom-approved tips to help your baby sleep through the night
  • Breastfeeding: Everything you need to know about breastfeeding, pumping, and transition to a cup or bottle
  • Soothing: Simple tips and tricks to calm a fussy newborn
  • Safety: How to babyproof your home
  • Starting Solids: When to add new tastes and textures to your baby’s diet
  • Health: How to treat everything from a fever to teething to constipation
  • Baby-care 101: Smart advice for diapering, bathing, and all the other essentials.

2021 DEMOGRAPHICS

Median Age

33.2

Median HHI $

$40,890

Parent % Comp

87.8

Kids Age 0-6 % Comp

95

Publisher-Defined Prototype.
Source: GfK MRI Doublebase 2016

2021 MAGAZINE RATES & DATES

Distribution: OB/GYN Offices and Hospital Maternity Wards
Circulation: 1,000,000   |   Frequency: 2x per year

Magazine Issue

Ad Close

Distribution

May 20213/22/21May 2021
November 20219/21/21November 2021

Four Color

Per Printing 500,000

Premium

Full Page$68,834--
2nd Cover$78,47014%
3rd Cover$75,71710%
4th Cover$80,53617%

*Contact your Foundry 360 representative for additional rates and sizes for fractional & high impact units.